How the Vision Traction Organizer (VTO) Transformed Our Business

Michael Ashford

The FABRIC - a podcast from The Receptionist
How the Vision Traction Organizer (VTO) Transformed Our Business

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On this episode of the podcast we’re joined again by our President, CEO, and Founder, Andy Alsop. In 2017, we put in the work necessary to start running The Receptionist as an EOS (Entrepreneurial Operating System) company starting in January 2018. The vision traction organizer or VTO is one part of EOS, and is a large part of how our business was transformed. 

Getting Concise and Getting Clear

The VTO is a 2-page document that clearly states your values and your plan for the next year, three years, and ten years. The first time we did this, it took a lot of time and work, but that work has paid off! We can confidently state that being able to be clear and concise about our values and areas of focus have paid off in our culture and our business. Not only are we all on the same page, but having this document to refer back to keeps us focused and helps to block out the noise.

2020 and now, 2021

When the pandemic hit in early 2020, it became clear that the VTO would need to be looked at again, specifically around what we had planned for the year. We adjusted a bit and focused only on what we can control. Going into 2021, we are looking at a shorter time-frame than one year, and we hope that as we get into the 2nd quarter of this year, we’ll have a better idea of what’s to come. But- since this pandemic has been nothing if not unpredictable, we’ll have to wait and see. In general, the VTO doesn’t change much once we’ve created it for the year, and every year it has helped us be grounded while moving our business forward. 

Resources mentioned

Learn more about EOS at The Receptionist

Check out the Virtual Traction Organizer

Our 2020 reflections and thoughts on 2021 with the leadership team

We recorded this on our last work day of 2020- here’s how we handle the holidays

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