Do you need wayfinding digital signage in your office? The answer depends on two things: Will your visitors need to navigate from your reception area to a different location? Are you working with a limited staff without the ability to personally escort every visitor?
If the answers to both of those questions are “yes,” it’s time to consider wayfinding signage for your office.
In this post, we’ll explain exactly what wayfinding signage is, and the benefits of using it. We’ll also discuss how to incorporate this type of digital signage into your office’s design.
Let’s get started.
What is Wayfinding Signage?
When someone visits your office, your reception area is typically not their final stop. They’ll likely need to visit another area in your office. This is where wayfinding signage comes in.
Wayfinding signage includes maps, guides, posters, and displays. They all serve to guide visitors through a building.
There are two types of wayfinding signage: Static and digital.
Static wayfinding signs are traditional displays that do not change. They are often printed on or engraved in paper, plastic, and acrylic, and sometimes carved into the wall itself.
While static wayfinding signs are useful and have been around for centuries, these signs no longer serve the modern business and public.
The problem with static wayfinding signs is that they’re unchangeable until you replace them with another sign. They can easily go out of date and often only provide generic information to your visitor.
However, in a modern work environment, offices often change hands—even in the span of one day. Visitors expect up to date information so that they’re correctly directed to the person or office that they’d like to visit.