Your reception area is where first impressions are made, and you need to make those impressions count.
The space should be beautiful, sure. But that’s not enough. It also needs to reflect your organization’s unique character.
Designing a reception area around a company brand isn’t exactly simple, especially for those of us with no interior design background. But you don’t need a thick brand manual or a deep budget to inject a little personality into your reception area decor.
Developing a distinctive style means making some choices: Your reception area can’t be both calming and energizing, for example. It also can’t be both playful and serious, or both approachable and awe-inspiring. By choosing which feelings you want to evoke, you’ll distinguish yourself and stand out from the crowd.
Below, we’ve listed five ideas for reception area styles that could work, along with some suggestions on how to bring each one to life.
1. Welcoming and Comfortable
If your company wants to relate to visitors personally and put them at ease, you need to add some comfort elements to your reception area. Skip anything pretentious, and opt for relatable pieces that echo what you might find in a home.
That doesn’t mean that you fill your reception area with leather recliners. You can still keep things professional while keeping your company’s brand in mind.
The “homey” vibe works particularly well for offices whose visitors may come in feeling nervous, such as dentists and therapists. However, it can also be a great fit for any organization that specializes in personal services or that is radically committed to one-on-one relationship building with customers (related reading: Defining Radical Customer Service).
Here are a few things to try to keep your reception area approachable and friendly.
Comfortable Upholstered Furniture – Of course, reception area furniture gets a lot of traffic, and will see a lot of wear and tear. That’s why many offices prioritize sturdy frames and tough stain-resistant materials in their lobby seating. However, if your priority is comfort, look for seating with a bit more cushion and upholstery, at least for accent seating in addition to the sturdier options. A few throw pillows in there can up the comfort level if you think it would work.
Warm Colors – While the minimalist, white space dominated look can be very cool, it can also come across as a bit cold and austere. An ideal palette for this style is warm without being too bright. Combined with softer textures, it can make clients feel at home.
Homey Touches – Domestic-style accents like potted plants, lamps, curtains and area rugs in the reception area can all add a feeling of additional comfort to a space.
2. Tranquil and Calming
Zen-style reception areas use clean lines, minimal clutter, and nature-inspired materials to make visitors feel centered, focused and calm.
This approach is another good one for facilities who want to put visitors at ease or inspire them to relax (it’s a popular choice for spas). It can also be a great fit for organizations with an earth-loving mission. However, this approach can work for any company, because calming spaces are a great way to inspire focus. Done right, they can also be very stylish.
For a more tranquil reception area, try one of these features:
Plants – We discussed the trend of “living walls” and “vertical gardens” in our article on “Wow Features” for Your Reception Area. These lush fixtures are relatively low maintenance and can be a beautiful way to make the atmosphere more peaceful and even improve the air quality.
Water Features – The sound and sight of water, whether it’s from a small fountain or a wall-mounted water feature, has a serious calming effect. Another possibility, if you’re up for the maintenance: an office aquarium.
3. Prestigious or Glamorous
This is a good look for luxury brands and for businesses trying to make a good impression on big-spender clients and customers. The main goal of these spaces is to impress visitors and assure them that they’re going to get elite treatment.
The look of luxury doesn’t require an excess of gilded gold frames. There are many styles that can be made to look more upscale with investments in top quality materials or a few beautiful accents. Here are a few ideas for impressing visitors who expect a red-carpet treatment:
Opulent Bouquets – Little else brightens up a space like a beautiful fresh floral arrangement. Of course, these aren’t cheap, but that’s the message you want to send. You may be able to pull off synthetic flower arrangements instead, but make sure you opt for the most realistic arrangements you can or you’ll give off the wrong impression.
Dramatic Accents – If you want to make an impression, consider embracing some bold patterns and dramatic lighting. Polished accent pieces in elegant materials such as metal or stone can also add a glamorous vibe to the room.
High-Quality Materials – Whether it’s a shiny marble floor, an impressive mahogany reception desk, or a leather couch for visitors to use while they wait, investing in a few of the very best options available for your visitors sends the message that the details of their experience with your company are all being considered.
Want more inspiration? Check out these upscale hotel lobbies.
4. Energetic and Exciting
If you want to make sure your company comes across as on-trend, hard-working, and forward-thinking, your reception area should reflect those values. You can project energy and enthusiasm through a combination of modern looks and styles, clean lines and bright colors.
This vibe works well for creative companies, startups, and any other organization that wants to project a sense of passion. If this describes your organization, here are a few ideas to try:
Pops of Color – Bright pops of color, whether they’re in an accent wall, a piece of art, or a statement piece, can really energize a room.
Inspiring Words – Boldly posted, inspiring signs and slogans like the one below are a direct way to make a statement about your company culture.
Bright Lighting – Whether the light is coming from lots of windows, fresh light fixtures or custom lit signs, the spaces that want to appear energized should also be bright.
“Fun” Features – Along with a sense of energy often comes a sense of playfulness. We wrote a full article on features to add for a fun, playful office, and some companies have successfully added a few of these features into their reception areas.
5. Eclectic and Creative
Plenty of companies and organizations can benefit from an edgier, hipper vibe. When visitors walk into a space like this, they’ll definitely feel like one of the cool kids. This style is great for companies that want to stand out and get people thinking creatively. Here are a few ways to style a reception area in this vein:
Art – We also mentioned murals in our article on “Wow Features” for Your Reception Area.
Some companies have really cool ones right behind the reception desk. Murals and other art are a great way to establish company character.
Unique Seating and Furniture – There are lots of seating options these days that are a far cry from the standard, wooden-armed furniture that typically lines doctor’s office walls. By choosing a different type of seating, you’ll set your organization apart.
Statement pieces – Whether it’s a large, colorful chandelier, a sculpture, or a glowing company logo, you can choose a focal point that demonstrates an eclectic aesthetic. For more inspiration, check out this list of cool reception areas.There are as many reception area styles as there are businesses. Each business’ “personality” is unique. #receptionistapp Click To Tweet
Perhaps one of these reception area styles has already caught your attention. But if none of them really reflects what your company is all about, that’s OK, too. There are as many styles as there are businesses, because each is unique. Similarly, these styles can also be combined in various ways to create something that’s all your own.
Interested in more info on how to build a great front office? Check out these articles:
- 8 Ways to Structure Your Front Office Staff
- How to Build a Visitor Management System For Your Company
- 3 Ways Your Reception Area Makes an Impression
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